administration came up with a concept that they dubbed amp fa ca -- amplificatioamplification. a woman repeats what he said and gets her krid credit by name. her idea doesn't die on the vine and she gets credit for her idea. >> you've traveled around the world for the book. it seems to me like iceland was your favorite country. explain why. >> iceland is the number one country in the world for gender equality according to the world economic forum. so i traveled to iceland because i wanted to know first of all, what does that feel like? but what i found in iceland, what was face gnattiscinating w difference between iceland and other countries and really what the most meaningful issue there is that the men are as likely to see the gender gap as a problem as the women are. it is not seen as a female