>> heather: and speaking of homeownership, it's always been said to be the american dream to own your own home, but less and less people see that as being the wisest way to invest your money. correct? >> that's exactly right, for the sixth month in a row, fewer than half are now saying that owning a home is the best investment a family can make. back in the fall of 2008, before we had the financial industry meltdown, 73% thought that that was the best family investment vehicle. >> gregg: we want to take a live shot of times square. the toys r us building. it is absolutely packed out there right now. apparently a lot of these people did not follow the gregg jarrett protocol, which is get all your christmas shopping done before thanksgiving. so you broke that down in the polling data as well. what did you find? >> first of all, i don't get the gregg jarrett phenomenon. but that's okay. 7% of americans, 7% followed your rules and have already finished their shopping before