gorge he wanted to do something none of the three original companies had done before. and that meant looking beyond the white water. >> our strategy is very simple. we need people to stay longer. and do more things. and you can run two or three different rivers. you can participate in a kayak school. you can take a climbing and rappelling class. you can do mountain bike tours. you can do horseback tours. you do atv tours. the zip lines have been the biggest product we've expanded into. we now have two zip line courses. >> with all the new activities and a bunch of new accommodations the adventures on the gorge was turned into a true all-inclusive destination. >> the future was a resort, the future was, you know, more lodging, restaurants, and a variety of scenarios. >> sometimes, radical change needs to happen. it has made us much more profitable. it has made us a much stronger company. we've been able to reinvest in
Related Keywords
Companies , Things , People , Something , Water , Strategy , Gorge , None , Two , Three , Class , Mountain Bike Tours , Horseback Tours , Atv Tours , Zip Lines , Climbing , Rappelling , Rivers , Kayak School , Product , Destination , Bunch , Adventures , Activities , Accommodations , Resort , Zip Line Courses , Company , Restaurants , America , Radical Change , Scenarios , Lodging , Variety ,
vimarsana.com © 2020. All Rights Reserved.