we spoke to some store owners here to ask them what they are doing to bring in more customers on november 24th. >> we are going to have extended holiday hours so that people who are getting off the train later and stuff like that have time to do all their holiday shopping. on that day, we are going to have refreshments and a discount lottery. people will be able to come up to the register and pick out of a bowl and they either get 10% off or 20% off, up to 40% off. >> a special promotion, 10% off everything in the store. i do a blog for the store. i'll feature special items i have in for the holidays. then i offer cookies and you know, a special drink or something. some kind of treat. >> social media has been the biggest thing for us as far as getting the word out there and