>> i want to prevent any other family from having to go through what we're going through. >> don't let the memory of newtown fade without doing something real. >> demand action now. >> that ad is supposed to air on cable tv and on broadcast tv, specifically in connecticut. it's targeted at the connecticut state legislature. it's meant to get them to enact gun reforms like comprehensive background checks and a ban on high capacity magazines in the state where newtown happened. new york state and colorado have taken those kinds of actions since newtown but connecticut has not. connecticut democrats say they plan to but have yet to pass any new legislation since newtown. mayors against illegal guns frankly not just with this ad but everything they're doing are kind of in overdrive now. in addition to these ads and 100 events around the country, they announced a $12 million ad buy,