he'd go to a store that was just bulbs and order a shade, a lamp shade. no, we only have bulbs. he would do something out of nothing. they looked for that, crazy ideas. one idea he particularly liked they took a humidifier and dehumidifier and let them fight each other. it's just a funny idea. >> that to me, you see now in fallon particularly, he's kind of self-contained bits like that. that was before a thing could go viral. that completely would have done that. >> in those days it went viral word of mouth. everybody would say, did you see what letterman did night? we see jimmy fallon do a contest with a guest. dave did elevator races with the guests. he put them in barber chairs. he wanted to makes up the format. that's one of the things he did. you can see everyone else doing that. >> one of the things i was talk