these are things that will be changes -- the amplitude and frequency of the changes of the front-runner in this political environment is going to surprise people. donald trump will fade eventually. the people that on the republican side who have been swinging at him i think will get credit for it down the line because they're going to show strength against a guy who is eventually going to be regarded -- it's one thing to be the strong man but it tips over to being the bully very quickly. i think drum's brand has a little time left on it. he gets coverage because he says something outrageous. therefore, we get more news coverage. god love you guys, you can keep throwing that alligator meat all day long. it's going to eat you last. trump is not running on a political platform. it's purely ego. it's a giant con. the things he selected are things people are legitimately angry about but he's playing people. >> it may be a giant con.