that starts with what's in the window. and tough look at it from your customers' point of view. >> often we sort of think about windows as if somebody is viewing them like this. right? >> right. >> rather than viewing at them from an angle. so if i were to do a gentle adjustment here, i would adjust those mannequins so both of them were facing me as i'm walking in the door. shift it just a little bit so that the actual focus of the window is this way rather than this way. >> okay. >> make sense? >> it does. >> then that tickle should continue as the customer walks through the door. in jody's case, the store is cluttered with so many colorful decorations that many are hidden. >> i don't see a price tag on this or this. >> that is simply a missed opportunity. >> i am also concerned about what i see in that corner.