For now, DraftKings (NASDAQ:DKNG) is primarily viewed as an online sports betting company. But it’s made its plans to be an omnichannel, vertically integrated enterprise clear, and that could eventually include a streaming entertainment acquisition, according to one analyst.
DraftKings CEO Jason Robins seen in a
CNBC interview last week. An analyst sees the company moving into streaming entertainment. (Image:
CNBC)
In a recent note to clients, Oppenheimer internet analyst Jed Kelly said DraftKings has ambitions that lie beyond online sports wagering. Those include a possible metamorphosis into a broader sports entertainment outfit with multiple revenue sources.
We see DKNG making a larger push into streaming, where they can put the sports book experience into users’ homes and integrate sports analytics content,” said the analyst.