It doesn't get more daunting for a budding entrepreneur than nervously stepping into the Dragons' Den.
But a new competition launching today takes away that pressure, asking contestants to instead pitch their ideas on TikTok.
The aim of the #BeYourOwnBoss contest is to find the 'UK's next great entrepreneur' and has a winning prize of £5,000.
The victor will also get mentoring sessions from the judges, a year of financial and business advice and marketing from TikTok.
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#BeYourOwnBoss: A new competition, launching on TikTok from today, is aiming to find the 'UK's next great entrepreneur'. It has a winning prize of £5,000, plus mentoring and advice