Expedia data reveals Northern Lights are most sought-after global experience of 2024 as Aurora Borealis visibility peaks

This year's hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia®, almost three-quarters of Canadians (71%) aspire to see the Northern Lights in their lifetime but haven't yet crossed the item off their bucket-list1. Travelling to see the Aurora Borealis is more in-demand than going on an African Safari (44%), exploring Japan duri

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