Read later
Audio version
Summary:
Qualtrics turns in a strong set of numbers as CEO Zig Serafin looks ahead to a year in which organizations increasingly see the potential of Experience Management systems.
Experiences are becoming a major competitive advantage for companies - and that is especially true as we've watched the world shape and re-shape and how industries are looking to be able to become more connected to their end customers, understand how to better engage their employees.
A bold post-pandemic vision perhaps, articulated by Zig Serafin, CEO of Qualtrics, the Experience Management specialist that attracted so much buzz back in January with an IPO that raised $1.55 billion. It was the climax of a floatation journey that began back in 2018, with plans to go public at that point put on hold when the firm was acquired by SAP. Now it’s partially spun-off, with SAP as its largest shareholder, and just handed in its first set of numbers as a publicly-quoted firm.