Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics

Teads, the global media platform, and global attention technology company Lumen Research announced findings from their global meta-analysis, Unveiling the Connection: Attention & Outcomes. The largest study* that combines third-party attention with brand lift metrics, the report further fuels attention measurement as a catalyst for effective media spend while minimizing wastage. Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver cons...

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