In commemoration of Genesisâ arrival in the Chinese market, the company used 3,281 drones to put on an aerial show to set a new Guinness World Record for “The Most Unmanned Aerial Vehicles airborne simultaneously.”
The light show displayed a spiral, a hand, a DNA strand, Genesisâ crest grille, and a preliminary look at Genesisâ new cars.
The show concluded with 3,281 drones coming together to create the Hyundai-owned brand’s logo in the sky, which is sure to give the company a boost in terms of marketing and advertising in the Chinese automobile market.
In the same week at an event called âBrand Night,â Genesis revealed its Genesis G80, a mid-sized luxury sedan, and the Genesis GV80, the first SUV in its lineup for Chinese consumers.