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There’s a widely-used data-sharing tool that airlines have been slow to adopt, even though it could improve their fare distribution to retailers like Amazon. So a London-based startup called Duffel launched a platform on Thursday to try to change that dynamic.
Duffel’s new platform strives to help about 20 airlines — including American Airlines, Lufthansa Group, British Airways, Emirates, Cathay Pacific, Transavia, United Airlines, and Air Canada — distribute their fares to third-parties like retailers, banks, and travel companies. While small, Duffel’s effort hints at a possible broader wave of development in travel’s digital economy.