iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution

New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels  

Related Keywords

New York ,United States ,Americans ,America ,Brian Kaminsky ,Joe Pagano ,Heartmedia Audiocon ,Neustar Inc ,Transunion ,Consulting Services At Neustar ,Neustar Unified Measurement Solution ,Marketing Mix Modeling ,Marketing Attribution ,Chief Data Officer ,Revenue Strategies ,Consulting Services ,Advertising ,Analytics ,Economy ,Entertainment ,Finance ,Marketing ,Media ,Attribution ,Credit Scoring ,Iheartmedia ,Iheartradio ,Neustar ,