MOLOCO Launches Automated Buying Platform for In-House Programmatic Advertising, Featuring Bid Optimization and LAT Targeting
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MOLOCO Cloud gives performance-based mobile marketers automated optimization, unparalleled transparency, and complete control over their programmatic advertising
MOLOCO Cloud enables marketers to optimize programmatic advertising
MOLOCO Cloud leverages the proprietary algorithms that we built for our managed services program to provide marketers with a cloud-based solution that simplifies and automates programmatic advertising while offering total transparency and control.
REDWOOD CITY, Calif. (PRWEB)
January 28, 2021
MOLOCO (http://www.molocoads.com), a leader in machine learning and growth solutions for mobile marketers, announced today the general availability of MOLOCO Cloud, an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud features a brand new Bid Optimizer tool that automatically adjusts bid amounts for first-price auctions in real time so that advertisers can achieve their goals while making sure they do not overpay.