TORONTO, February 21, 2024--The cost of travel is on the rise, but that isn’t stopping most Canadians from planning a vacation. According to a new study from Blue Cross, Canadians spent an average of $4,200 on their last vacation, and 94 per cent feel the cost of travelling is increasing. However, the 2024 Blue Cross Travel Study also reveals that more Canadians are feeling optimistic about travel and are planning more trips this year.