Muggles Welcome: Harry Potter New York Debuts Interactive Tech-Enabled Shopping
June 9, 2021 at 8:00 AM EDT
By Jessie Dowd
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Harry Potter New York debuted on June 3, inviting fans to experience the Wizarding World in an interactive store spanning three floors and more than
21,000 square feet. The location houses the largest collection of Harry Potter and Fantastic Beasts products under one roof, and features
15 different themed areas. Harry Potter New York also features a virtual queueing system for entry: when customers visit the store, they scan a QR code to join the virtual queue and return when they are notified.