Hint: think with your stomach.
These phrases use “food as metaphor” to help us better conceptualize the way we relate to the abstract ideas of media & information. Since both food and media are things we consider to consume, there are many shared metaphors between them.
But why should we care to better understand our relationship with information?
Read this sentence. Now read it again 90 times.
Humans in developed countries today consume a staggering
90 times more information than they did in 1940. According to the same study, we now spend 80% of our waking hours consuming information, as opposed to just 15% in 1940. That’s 4 out of every 5 waking minute consuming information!