The learning curve | Opinion

Phyllis Macfarlane has twice served as chair of the Market Research Society (MRS), is a former chief executive of GfK NOP, and a trustee of the National Centre for Social Research (NatCen). In 2021, she received a Gold Award from the MRS for her significant contribution to research. Here, she shares what she has learnt from a life spent working in the insight sector.

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