that looks like. we represent 50% of the population. we're all working at different things and have different priorities and those priorities change through the course of their lives. my priorities today with a mother of two and one on the way are different than ten years ago and will likely be different ten years from now. i really wanted to create a brand celebrating the tact that women are a multi dimensional, we're all working hard at architecting the lives we want to live and lives that are consistent with our personal priorities and i do think there is this unfortunate and prevailing depiction of the working woman as wearing a black pantsuit and being solely focused on her per professional role and that's just not true, and hopefully, i can be a small part of changing the narrative around what it looks like to be a woman who works today and that's the purpose of the campaign. it's not to tell people they should work or they shouldn't work. it's not to push people in a