and he tells the media, including the bbc, that really, all this emphasis on human rights is not a good idea. >> murdoch jr. ruffled feathers by slating the bbc, lambasting british regulation, and attacking anglo-american arrogance. >> we were all a little bit surprised that he'd gone that far. it was kowtowing, sort of, at its worst. >> he's trying to curry favor with the chinese, and it's very successful. >> james succeeds in china, where his father had really failed, but he does so by taking a page from his father's own playbook. he's really willing to do whatever is necessary to achieve. >> james sort of, actually, helped open up the china market. they were allowing him to operate more freely. >> in addition to his business experiences expanding, james is always pragmatic. and james decided to kind of forge a working relationship with his father's wife, wendi, allowing him to have this extra conduit to his father, despite the fact that he resented her presence and influence over him.