tv and what a dramatic difference. what comes to mind when i saw this, i was talking to an officer in san francisco. officers can't refer to convicted felons as ex-convicts. they have to call them people affected by the criminal justice system. it's along the same lines, no joke. >> greg: it's not even a good acronym. >> sean: it's the same type of thing. a bad guy is a bad guy and a shark attack is a shark attack. our police dogs, they bite the hell on the people. people getting bit by them, i assure you they call them canine attacks. >> greg: lauren, i find of the word attack is offensive to the attacker. >> lauren: jan we should definitely care about how the sharks are feeling. ultimately i'm confused as to what their goal is. are you trying to make sharks seem more cuddly and