"Our investment is focused on automation, internal analysis and total traceability control. They are the future"
The lack of labor in the fruit and vegetable sector, as well as the restrictions on mobility since the health crisis broke out, are giving a boost to the demand for solutions providing greater automation in the calibration and sorting processes. Moreover, internal sorting technology is becoming more and more prevalent, according to Christophe Blanc, Managing Director of Maf Roda Ibérica. Spain is one of Maf Roda's most consolidated markets, although this world leader in calibration continues to grow, especially in South America, where it has just opened a new subsidiary in Peru.