Dentsu partners with Integral Ad Science for Australian-market first
May 11, 2021 10:51
Dentsu has announced a new partnership with Integral Ad Science (IAS) as the agency holding group seeks to enhance its commitment to making programmatic transparency solutions available for marketers.
As part of the agreement, Dentsu will make IAS’s Total Visibility product available to local advertisers in an Australian and New Zealand market first. The product will deliver transparency into digital media quality and corresponding supply path costs.
The IAS’s Quality Impressions metric will be combined with programmatic cost and supply path data to help optimise buying strategy as well as drive cost efficiencies for clients.
Optable, a Montreal, Canada-based a SaaS data connectivity platform designed for the ad ecosystem, raised $3.6m in seed funding.
The round was led by Brightspark Ventures with participation from angel investors David Hahn, former CPO of Integral Ad Science (acquired by Vista Equity Partners), David Yaffe, founder and former CEO of Arbor (acquired by LiveRamp), Jim Payne, founder and former CEO of MoPub (acquired by Twitter), and Alex Blum, former Executive Chairman of Tru Optik (acquired by TransUnion).
The company intends to use the funds to continue to expand its business reach.
Co-founded by Yves Poiré, Bosko Milekic, and Vlad Stesin, Optable is a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy. Leveraging cryptographic technology, the in-market solution offers a decentralized, “headless” approach to enabling advertisers, publishers, data companies, and other partners to safely and securely compare and leverage audience
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