Page 13 - Aaditya Pathak News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The summit will begin at 3 pm on 29 June. 28 Jun, 2021 - 07:58 AM IST     |     By indiantelevision.com Team     KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV. Over the years, the market has grown to be one of the most important ones for those planning to expand their national footprint. The increase of original content, viewership, and advertisers also led the industry to turn its eyes towards the market. Several local brands, pan-India advertisers also began investing in the market. Even amid the pandemic, Bengali GEC and Bengali News continued to contribute three per cent of total volumes each in 2020. Regional growth is here to stay, at least for some time now.

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