Page 4 - Data Deep Dive News Today

In this segment of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we examine the novel ways that brands are enticing consumers into volunteering their personal information.

As we move to first-party data, brands must build digital experiences that lead to genuine insights, says TMW Unlimited’s data chief Tim Noblett for The Drum’s deep dive, The New Data & Privacy Playbook.

For The Drum’s data deep dive, The New Data & Privacy Playbook, Matt Sutherland of agency True confronts the downsides of AI, data-learned biases and how they can proliferate prejudice.

Customer data platforms are not a silver bullet, says Peter Rogers of agency Merkle. For The Drum’s data deep dive, The New Data & Privacy Playbook, he argues that they only work well if your first-party data is in order too.

Learn why utilizing zero-party data, personalization, and engaging experiences can lead to more effective marketing and improved customer satisfaction.

With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.

Permission means nothing if it isn’t anchored in meaningful consumer choice and control, argues Ketch‘s Jon Suarez-David as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.

For The Drum’s deep dive into data, The New Data & Privacy Playbook, Joel Coppersmith of agency Assembly argues that a renaissance in ethnography and neuroscience is here (briefly, before the robots master them, too).

Consumer electronics, fashion, luxury goods, and advertising businesses are particularly susceptible to leaks of images and video of new products. Just how big is the problem, and what can be done about it?

The data game is all about understanding audiences more deeply. For The Drum’s deep dive, the New Data & Privacy Playbook,​ Natacha Zouein of Artefact looks at two techniques: propensity modeling and audience engines.