As Australia’s government reviews its data and privacy laws, with draft legislation expected as early as Q4 this year, brands and marketers are on alert. As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, privacy expert Peter Leonard explains the potential impact of the proposed changes on the marketing industry.
For The Drum’s deep dive into data, The New Data & Privacy Playbook, Lars Bjornbakk of agency Unrvld argues for a new ‘data golden rule’ to collect only what you’d be comfortable sharing yourself.
Though pressure is mounting on lawmakers to pass more comprehensive protections for young users online, the issues of data privacy and safety can be complicated – and sometimes even at odds. This story is part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.
For The Drum’s data deep dive, Builtvisible’s Gary Stubbenhagen argues that it’s time to finally accept the post-GDPR world, and invites performance marketers to embrace predictive marketing enabled by GA4.
Advertisers are demanding access to performance data that indicates how effective their TV campaigns perform. As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we explore how Warner Bros Discovery is responding to those demands.