Page 5 - Data Deep Dive News Today

Exclusive insights from iResearch for The Drum’s latest Deep Dive, The New Data & Privacy Playbook, find that global brand marketing leaders are generally confident in their ability to navigate cookie deprecation and generate revenue in the face of privacy disruption. Media experts, however, posit that they may be overselling themselves.

As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Emodo’s Kelly Anderson looks at how the boom of AI is presenting new privacy conundrums for the advertising industry.

How to measure campaign effectiveness? First know how to test and learn your marketing campaigns to ensure they're successful. Here's how.

Healthy relationships are built on honesty and trust. The same goes for relationships with customers, writes Savannah Hanson of Amplify for The Drum’s deep dive into data, The New Data & Privacy Playbook.

As part of The Drum’s Data & Privacy Deep Dive, we explore how brands and agencies can overcome challenges of audience identification, targeting and optimization by embracing contextual AI to drive performance in a cookieless world.

Trust between advertisers and platforms is predicated on accuracy and honesty. With numerous examples of that trust being breached, to what extent does that trust still exist? We take a look as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.

As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we look at how data is the lifeblood of both ML and ad targeting. But datasets often contain pernicious biases, and the privacy landscape presents challenges for industries and businesses that handle sensitive information. Here’s how synthetic data can help.

As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, LiveRamp’s Christine Grammier argues that expanding data collaboration in a privacy-safe way can help the industry unlock more comprehensive and accurate measurements of advertising effectiveness.

Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.

As paid media marketers are faced with new data restrictions, how can they maintain effectiveness across paid social? For our data deep dive, The New Data & Privacy Playbook, Chris Robinson of Goat Agency investigates.