As part of The Drum's Data & Privacy Deep Dive, 33Across president Paul Bell argues that with regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.
Companies conducting business across the Asia Pacific region face increasing difficulties as stricter data collection and use laws cause significant headaches. The Drum explores how the region's tightening legislation is impacting brands.
For The Drum’s Deep Dive, The New Data & Privacy Playbook, Fred Simmons (communications manager, Remerge) talks to Pan Katsukis (CEO, Remerge) about how new regulations are impacting the way mobile marketers look at user data and privacy. Here’s what you need to know to ensure that mobile channels remain a successful part of your marketing mix.
For The Drum’s data deep dive, The New Data & Privacy Playbook, Miles Pritchard of OMD shares an optimistic view of a cookieless future remade by machine learning-enhanced media personalization.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we asked marketing leaders about a time a single data insight made a world of difference and the lessons they learned from the experience.