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What Ad Agency Bosses Are Doing To Make The Pitch Process Less Stressful

Pitching levies a heavy toll on advertising workers, but it’s integral to the agency business model. We ask bosses from the US and UK how they alleviate pressure on their teams.

United kingdomLuke reganHelen leeJohannes leonardoBianca bensemannWolff olinsMatt ridsdaleLuke willbournPedro martinsWunderman thompsonMichael maslonaEmma mariscalChristi tronettiMedia agency briefingTotal mediaIsba pitch positive

How To Grow Existing Client Relationships In A Shrinking Economy

12 industry leaders share their tips on how to keep your agency growing during a slow economy by expanding existing accounts.

New yorkUnited statesCity ofUnited kingdomLydia simeyJessica bigioWunderman thompsonRobert willisLaura adamsCharlie hurrellWolff olinsBen kravitzBowen leeTrent pattersonCaroline wintertonChris wicks

Adland Has A Talent Problem Emphasis On Tech And Analytical Roles Can Solve It

This week, we ask a clutch of top leaders judging The Drum's Agency Business Awards how the ad business can market itself better to new talent.

United statesAshley cooksleyWunderman thompsonBen scogginsEmily changRavensbourne university londonDrum agency businessAgency business awardsNorth americaSocial elementSocial media specialistHow do you solvea problem likeGency culture

In A Tough Economy, How Can Agencies Make A Big Deal Out Of Small Wins?

This week, agency leaders share their tips for increasing staff morale when you’re swimming against the economic current.

United statesBeth ann kaminkowWunderman thompsonBen scogginsEmily changPete steinKristen cavalloNatalia cortazarMedia agency briefingMartin agencyAgency businessAgency business awardsNorth americaMerkle americasAnn kaminkowMullenlowe global

What Should Creatives Be Listening Out For When Choosing Audio For An Ad?

Video and audio spots can find success through smart sound design choices. Or fail outright if they’re out of tune with the audience and the brief.

United kingdomCity ofBecky wixonKatherine schmidtIan heartfieldDarren foldesAlgy sharmanHywel evansWilliam rauscherWolff olinsAleah morrison basuOliver sacksMedia agency briefingAdida house partyWalls blue ribbon ice creamNicky minaj

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