CMOs Keys To Success As Transformation Leaders According To Latest Forrester Research forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
CMO profile: Marley Spoon’s Kate Whitney on recalibrating her thinking to be the right kind of CMO
We deep dive with the mealkit provider s marketing chief to understand how she s adjusted to her role to drive brand growth and navigate the COVID crisis
Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to.
The experienced agency and client-side marketer, who built an enviable career locally across brands such as Optus, David Jones, American Express, Foxtel and Pernod Ricard Winemakers before relocating to New York with Pernod Ricard, took up the Marley Spoon role just before COVID-19 struck.
What Marketing Leaders Are Investing in This Year
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what s proven to work which tends to look different from company to company.
That s why it s so important to have access to industry data. By knowing where we stand against our peers and competitors, we re better positioned to uncover areas of opportunity. And, given that overall marketing spend is expected to grow by 14% in 2021, you definitely want to know what your competitors are doing.
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