3 new technologies ecommerce brands can use to connect better with customers Hint: Less talking and more listening Andrea is TNWâs Branded Content Editor and, as a writer, sheâs covered a wide range of topics from ClimateTech to AI and gender bias. She's (show all) Andrea is TNWâs Branded Content Editor and, as a writer, sheâs covered a wide range of topics from ClimateTech to AI and gender bias. She's always on the lookout for stories that explore the social and political impact of emerging technology. Ecommerce was already a fast-growing industry at the beginning of 2020. Now itâs experiencing an unprecedented boom as billions of shoppers seek to replace their physical shopping carts with virtual ones.