It happened in April 2014, before doxing was even a word. Brendan Eich, a superbly innovative entrepreneur and creator of JavaScript, became the worldâs first high-profile casualty of an ouster driven purely by social media. Why was Eich forced out as CEO of Mozilla, the company he cofounded? Not because heâd embezzled funds or made a racist remark or sexually harassed a subordinate. No, Eich was forced out because six years earlier heâd made a $1,000 political contribution to Californiaâs Prop 8 campaign in support of traditional marriage â a referendum that, incidentally, was supported by a majority of Californians.