Advertisement As ACMIâs chief experience officer â an increasingly common job title despite sounding like something from an early 2000s William Gibson novel â Seb Chan was bound to choose a place with some personality for our lunch. Seb Chan is ACMIâs Chief Experience Officer. Credit:Wayne Taylor Code 21 in Brunswick looks unassuming from the street, but inside itâs hip and cheeky. Weâre seated beneath a huge neon sign embedded in a vertical garden (made from plastic plants) that reads, âI Licked It So Itâs Mineâ. Chan lived nearby when the cafe opened in 2017. âI was walking past and what took my eye was all the Chinese students and tourists in here. At that time, Instagrammability of the food was a big thing â they really picked up the changing nature of cafes,â he says.