Aloha Poke Aloha Poke plans to expand its footprint through a partnership with REEF. The poke bowls will be available for delivery only in the South Florida market starting in January. Tech Tracker: Aloha Poke CEO Chris Birkinshaw explains why he chose Reef Kitchens over other ghost kitchen operators 'I really see it as more of a real estate play in that they [Reef] are operators,' Birkinshaw said Aloha Poke CEO Chris Birkinshaw was in a “wait and see” mode when it came to dipping his brand’s toe into the murky waters of the ghost kitchen space last year before the pandemic. He checked out a few known leaders in the sector including CloudKitchens and Kitchen United but didn’t settle on any partnership until late this year when he signed a deal with Reef Kitchens.