Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Volkswagen landed itself in a sticky situation this week after its April Fool's stunt went awry. The spoof first came about when the brand intentionally published a press release draft on 29 March about its US division being rebranded to "Voltswagen of America". The release was later removed and the next day, on 30 March, Volkswagen published a full press release quoting president and CEO of the US division Scott Keogh. He said that while it might be swapping out the "K" for a "T", the automotive brand is not changing its brand's commitment to make the "best-in-class vehicles" for consumers worldwide.