When I promised the LBC bosses a rapid reaction to the reveal of Apple’s much vaunted new Augmented Reality headset, I hadn’t fully considered the effect of watching the full two hours and six minutes of a presentation revealing everything from a new Snoopy watch face for your Apple Watch to a very snazzy option to receive live transcriptions of voicemail messages as they were being left on your iPhone, it was easy to develop a bit of Cook-blindness, named after Apple’s enigmatic boss.