Are cinema operators like Cineworld in peril now that Amazon has captured Bond? A metaphorical lazerbeam is pointed at cinemas nethers, do we expect them to compete? … “No Mr Bond, we expect them to die”. So what is to become of the cinema industry in a post-covid world where the big Hollywood studios are now also streaming platforms. Is cinema about to go the way of Blockbuster? It would’ve been weird to suggest in the early 2000s that a practically unheard of mail-order DVD company would effectively shatter the Blockbuster video rental chain. In fact, one – maybe too good to be true – anecdote claims Netflix founder Reed Hastings was laughed out of the room when he pitched Blockbuster CEO John Antioco with the idea of a partnership at the turn of the millennium.