Recent trials led by Sony indicate that ATSC 3.0, the next-gen broadcast TV signaling standard, has potential use as a connected car technology. If proven out further as a potential alternative to 4G/5G, a new "automotive mode" for ATSC 3.0 could expand on an already growing blend of use cases for an IP-based broadcasting standard that can deliver 4K/HDR video, immersive audio, interactive advertising and even multichannel pay-TV services to TVs and, eventually, to mobile devices. Santa Barbara Signal Coverage and drive routes (Source: Sony white paper) Click here for a larger version of this image. According to a white paper detailing automotive field tests conducted in Phoenix, Arizona, and Santa Barbara, California, the IP capability of ATSC 3.0 has the potential to support data delivery for a range of automotive applications.