The 2021 Effie Awards South Africa season opens Mathe Okaba The Association for Communication and Advertising (ACA), is pleased to announce that the very first Effie Awards South Africa will be held in 2021 following the postponement of the inaugural programme due to the impact of the Covid-19 pandemic. The Effie Awards South Africa, officially launched at the end of 2019, provides brands and their agency partners the opportunity to receive global recognition for their most effective marketing and communications campaigns. Media agencies, marketers and advertisers worldwide view the awarding of an Effie as a respected global symbol of achievement. “The pandemic has unfortunately resulted in not only changing the entire marketing and communication landscape and how agencies have had to adapt and re-focus, but it has left a void to some extent in the recognition of effectiveness in marketing campaigns. Effie’s mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness and we are relieved that we’ll be hosting the first globally recognised marketing effectiveness awards programme in South Africa in 2021,” said Mathe Okaba, CEO of the ACA.