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thin is, conservative audience base. but the thing is. carrie. _ conservative audience base. but the thing is, carrie, seven _ conservative audience base. but the thing is, carrie, seven years - thing is, carrie, seven years ago bud light ran an advert embracing all genders and nobody took issue. is this about a 2023 backlash against trans people?- against trans people? i don't think so. ithink against trans people? i don't think so. i think we need _ against trans people? i don't think so. i think we need to look- against trans people? i don't think so. i think we need to look at this | so. i think we need to look at this in the broader context of what is happening in america. there is a recent research on the brunswick group _ recent research on the brunswick group which is very compelling which says 63% _ group which is very compelling which says 63% of corporate executives agree _ says 63% of corporate executives agree unequivocally that companies should _ agree unequivocally that companies should speak out on social issues, however _ should speak out on social issues, however a — should speak out on social issues, however a mere 37% of voters feel the same — however a mere 37% of voters feel the same weight. then you have 74% of business _ the same weight. then you have 74% of business executives thinking corporate activism is effective compared tojust corporate activism is effective compared to just 39% of voters. i think— compared to just 39% of voters. i think you — compared to just 39% of voters. i think you have the big disconnect between — think you have the big disconnect between what the suits at the top think— between what the suits at the top think people want versus what are people _ think people want versus what are people actually want which is that's 'ust people actually want which is that's just not— people actually want which is that's just not he — people actually want which is that's just not be political in our products. just not be political in our