Best of Bootstrapping: Bootstrapped First, Raised Money Late

Best of Bootstrapping: Bootstrapped First, Raised Money Later to Exit

If you haven't already, please study our Bootstrapping Course and Investor Introductions page. Continuing with our theme of Bootstrap First, Raise Money Later, here is Founder William King's story of bootstrapping Zephyr Health, a robust company in the healthcare industry. This strategy led to funding by Kleiner Perkins by the time we spoke in 2015. Zephyr Health was acquired in 2018 by Anju Software. Sramana Mitra: Let's start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? William King: I was born in Princeton, New Jersey. I lived in Princeton until I was 18. I'm the oldest of six children. That's a little bit unique in that we had a lot of action in the house. The age span was actually a difference of 10 years, which was pretty interesting and pretty heroic, now that I'm a parent myself. As a child, part of my experience in growing up was leading my siblings and

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