Best of Bootstrapping: Bootstrapped Using Services to $10M a

Best of Bootstrapping: Bootstrapped Using Services to $10M and an Exit

If you haven't already, please study our Bootstrapping Course and Investor Introductions page. Among the biases of the Venture Capital industry that need to be categorically ignored, Bootstrapping Using Services happens to be on the top of the list. Zimit Founder and co-CEO James Cramer shares yet another fantastic textbook case study. Zimit was acquired by Workday in September 2021. Sramana Mitra: Let's start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? James Cramer: I was born in Southern California. I grew up in a family that moved around a lot. My dad worked in the automotive industry, and so every few years we would change locations. That put me in Seattle, Southern California, the Carolinas, and then ultimately in Florida. My dad worked for the same company his entire career. There were ups and downs in that business. I saw that translate onto my dad in terms of

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