Better Brand seeks to improve bagels with low-carb launch The new company, with baked goods developed through a proprietary process, raised $1.2 million in February and plans to launch its first product this week. Published May 24, 2021 Courtesy of Better Brand Aimee Yang is tired of the word "guilty" being associated with things that are pleasurable to eat, so she built a company to improve consumers' choices. Her company, Better Brand, is preparing its first launch: the low-carb Better Bagel, which looks like a regular bagel, but has five net carbohydrates — the same as half of an orange or two banana slices. It will become available on the company's website this week.