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Better Brand seeks to improve bagels with low-carb launch The new company, with baked goods developed through a proprietary process, raised $1.2 million in February and plans to launch its first product this week. Published May 24, 2021 Courtesy of Better Brand Aimee Yang is tired of the word "guilty" being associated with things that are pleasurable to eat, so she built a company to improve consumers' choices. Her company, Better Brand, is preparing its first launch: the low-carb Better Bagel, which looks like a regular ...

Better Brand’s “Grain-changing Technology” takes the guilt, not the pleasure, out of refined carbs For many consumers a freshly toasted bagel is a source of joy, comfort – and guilt, but thanks to food-tech startup Better Brand Inc.’s proprietary Grain-changing Technology, Americans can soon enjoy a clean label option that tastes and functions like a “vintage bagel,” but with the carb equivalent of two slices of banana. Launching next month, The Better Bagel will feature only 5 grams of net carbs compared to USDA's estimate of traditional bagel’s a...

And this time, he's got an eye on sustainability with his new company Olive.  Using the startup's online platform, users can shop from a host of fashion and accessory brands. Their orders are then consolidated into one weekly delivery, sent in a soft zippered box that is reusable and made almost entirely out of recycled materials. Olive calls the reusable boxes "shippers."  The idea is to make as few deliveries as possible, thus reducing the carbon emissions associated with last-mile delivery. According to Bain & Company, a Walmart study from 2017 found that the carbon emissions for two ite...