Brain food startup Memore: ‘The cognitive health market is around $7b and growing 8% annually’ Cognitive decline over time may be inevitable, but according to the husband and wife team behind the recently launched whole food functional beverage blend Memore feeding the mind the right nutrition early and often not only could delay onset and slow decline, but could increase cognitive ability. “It’s inevitable that everyone will experience some degree of cognitive decline in their lifetime after a certain age,” and for some people that decline will be much more extensive, cautions Erika Lepczyk, who launched Memore earlier this month with her husband Brad Lepczyk.