As far as tentpole events and national conversations, Winfrey's two-night special on racism in America, OWN Spotlight: Where Do We Go From Here?, did exceptionally well when it was simulcast across the Discovery networks last June. Perry would like to see more forays into this arena. The core demographic is African-American women aged 25 to 54, with "the sweet spot" being a woman in her 40s, Perry says. From the beginning, she's been determined to serve the viewers and remain mindful of their needs. She tracks that on social media, where she reads comments and values the feedback. "She has been underserved in the media and has not always had a variety of stories told about herself," Perry says of the OWN audience. "And she loves to come to an environment where we superserve that to her. She is looking to see herself in the media that she consumes and relates to in a very personal way."