Meanwhile, the AVOD streaming market is set to double to $54bn by 2025. Image credit: Alexandre Alex, Unsplash According to a new report released by WARC, Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralyzed production and brands moved money into streaming platforms. As the broadcast TV market ebbed last year, advertiser-funded video-on-demand services — including platforms such as Hulu, Peacock, and YouTube — saw brand investment rise by 9.9% to a total of $26.7bn. Projections from Digital TV Research show that the AVOD market is set to double to a value of $54bn by 2025.