Bynder's 2021 State of Branding Report Finds that Marketers

Bynder's 2021 State of Branding Report Finds that Marketers are Ready to Embrace Automation in ...


Press release content from Globe Newswire. The AP news staff was not involved in its creation.
Bynder’s 2021 State of Branding Report Finds that Marketers are Ready to Embrace Automation in ...
BynderApril 29, 2021 GMT
AMSTERDAM, April 29, 2021 (GLOBE NEWSWIRE) -- New research conducted by Bynder, the global leader in digital asset management, reveals a shift in perspective as a vast majority of marketers report they are increasingly willing to embrace technology and automation in new ways, especially as it relates to enhancing creativity and scaling content creation. 
Brands undertook an immense amount of digital transformation in the span of a year. Half of the marketers surveyed reported that they accelerated digital transformation and digital experience initiatives in 2020, and an impressive 24% of respondents report they are already “fully digital.” However, nearly 10% still don’t have any initiatives in place, and nearly 20% report that digital initiatives slowed or came to a standstill.

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