Byron comes of age with billionaires, blockbusters and a COVID-19 bump Its magnetic energy and beauty have long made it a utopia for many. But now that the film industry has moved in, Byron Bay is growing up fast. Byron Bay business owner Emma Lane: "There’s an old community here who will test your authenticity. It took years for us to prove we were a family who wanted to give back." Paul Harris Share It's 10.30 on a Saturday morning in October and a Porsche Macan, a Mercedes GLE and a mud-splattered Range Rover Vogue follow each other down a pine tree-lined gravel driveway. They park and the occupants emerge, sizing up their competition in the process.